Chevrolet Montana
SUMMARY
Online I Campaign I CGI
Introducing the 2023 Chevrolet Montana pickup truck! We created the reveal campaign for this awesome vehicle.
With 3 films and 43 still images, we launch the Chevrolet Montana. We built 8 unique environments, all based on real locations. Our two main films show our hero journeying through our environments - from his family home, to the bustling city, through the picturesque mountains and finally to the gorgeous beach. Our films show two of the vehicle trims, one during the day and one at epic twilight. Same camera. Same compositions. Different vehicles. Different personalities.
Brand: Chevrolet
Agency: Commonwealth//McCann
Direction, Production & CGI: Bipolar Studio
Case Study
HOW WE MADE IT
An escape from daily life needed to feel like an adventure in itself. We wanted to capture the beauty and excitement in the everyday through our lively environments and camera, our distinctive lighting enhancing the vehicles’ unique personalities.
Taking inspiration from real South American locations, we built 5 distinctive environments from scratch. Our dynamic camera follows our vehicles through each one. Always moving. Taking us along for the ride. Our lighting elevates this journey and adds to the excitement. We also shot our talent live and combined it seamlessly with CG for our stills.
With our films and still images, we not only showcase this beautiful vehicle but tell a story about the journeys we all embark on every single day. Adventure doesn’t always have to be the extremest of extremes; it is always right in front of you. It is the little steps that take you where you want to go, and keep you going.
